Doug Bania

“My specialty is using Internet and social media analysis when I'm quantifying value or I'm calculating damages, or if I'm analyzing the impact of social media or Internet events.”

“I reviewed the top three because research shows that about 50 to 75 percent of the people only click on the top three. So I wanted to get the majority of the searches.”

“Yeah, Mr. Depp was portrayed in a negative connotation after the 2016 allegations of abuse, and even more so after the 2018.”

“the public perception of Mr. Depp has been damaged. You know, they like him less and they dislike him more.”

“Well, that is correct because Google Trends is based on a search of a word or a name. And because Mr. Depp's name was not mentioned in that op-ed, Google Trends did not pick that up.”

“Well, you're talking about statistically a difference. What I'm talking about is how we use Q scores in the industry. When you see a Q score that's dropping from a 31 to a 29, there's an issue. Is this somebody you really want to hire to endorse your products or service? No, probably not. You want to look into why. Why? What is going on in the public to make these Q scores drop like that?”

“As I mentioned, my analysis looked at the snapshot of time and it shows that he was harmed, you know, from before the allegations of abuse in to after the op-ed in 2018.”

“Q scores can go up and down. You want to analyze the time and see what's going on out in the media.”

“he's portrayed in a negative connotation after that date.”

“We want to see what's happening right before an event, during that event, and if there's another event, after that event.”

“Mr. Schnell provided no evidence of a correlation between the Waldman statements and the hashtags and the spikes of those hashtags on Twitter.”

“only 2 percent of all of the tweets happened during this Waldman statement period”

“I identified five tweets that were related to the Waldman statements.”

“She didn't even know what causation was.”

“I am a damages expert, but not providing any quantitative damages opinions in this case.”

“Yeah, so I used them in quotes because, you know, hoax could be used in many other contexts, so I wanted to make sure I was fitting my search with the theme of the Waldman statements.”

“The July spike, which is number 2, is not related to the Waldman statements, and there are articles related to abuse between Heard and Depp and feces found in Depp's bed.”

“First of all, I don't agree that "justice for Johnny Depp" is a negative hashtag toward Amber Heard.”