Jessica Kovacevic
Jessica Kovacevic is a talent agent at WME (William Morris Endeavor) who represented Amber Heard. Her responsibilities included procuring work, making introductions to producers and directors, negotiating deals, and managing career issues as they arose. She appeared at trial in both a personal capacity and as a WME representative, making her testimony relevant to both Heard's career standing and the agency's institutional knowledge of events.
Testimony Impact
Kovacevic testified that Heard's career peaked with Aquaman — then the expected post-blockbuster acceleration never arrived. She identified concrete losses: a dropped Amazon film with Gael Garcia Bernal and a scrapped TOD's campaign. She named Ana de Armas as a career comparable whose trajectory diverged sharply from Heard's after the same period. She attributed the stall in part to Waldman's public statements, testifying they added "fuel to the fire" of negative media coverage and coincided with a change.org petition and apparent bot activity targeting Heard. On redirect, Bredehoft established the damages baseline methodically: no films over $100M, no increased studio interest, and L'Oreal renewing at the same flat fee with no raise. The critical vulnerability exposed on cross was Kovacevic's admission that she had no documentary evidence linking Waldman's statements to the harm — only inference.
Notable Quotes From The Record
“It's standard to renegotiate these types of deals. It's normal practice. When a hot movie - when Aquaman came out, it was the most successful movie of all time, ever, so even more so for that reason.”
Establishes the renegotiation as routine industry practice, framing any disruption to it as notable rather than expected.
“All of those kind of things are consistent with when you're in a blockbuster of that size, and with her, that did not happen.”
Core testimony on career harm — the expected post-blockbuster career lift never materialized for Heard.
“I don't have a physical piece of paper of evidence, but it's the only logical conclusion I can draw.”
Key admission limiting the counterclaim: no documentary proof directly links Waldman's statements to Heard's career downturn.
“I know that a campaign she shot for TOD's via Katie Slater was scrapped and not used.”
Identifies a second tangible commercial loss beyond the Amazon film, supporting the broader harm narrative.
“I think that his comments spurred on - it just added fuel to the fire.”
Kovacevic links Waldman's statements to amplified negative media coverage, supporting Heard's damages narrative.
“Because her profile had been raised internationally. She was in a movie that was successful worldwide. And when you are in a movie that performs that well worldwide, your bankability is stronger, you can finance an independent film more easily.”
Establishes the expected financial and professional leverage Heard should have gained from Aquaman's global success.
“when someone is in, you know, what was at the time the most successful film ever released, the natural progression is growth and more films, more, you know, more work, more money, all of that stuff.”
Kovacevic frames Aquaman as the peak-trajectory catalyst that should have driven compounding career growth — against which actual stagnation is measured.
Key Moments
Kovacevic confirms Aquaman was 'extremely' successful and that Heard tested well with audiences — establishing the baseline from which the expected career uplift should have followed but did not.
Day 19 · Direct of Jessica Kovacevic
Kovacevic names specific concrete losses: a lost Amazon film with Gael Garcia Bernal and a scrapped TOD's endorsement campaign arranged through Katie Slater.
Day 19 · Direct of Jessica Kovacevic
Kovacevic gives the pivotal single-word answer — 'No.' — to whether Heard's career is on an upswing following Aquaman, the hinge on which the damages narrative turns.
Day 19 · Direct of Jessica Kovacevic
Under cross by Chew, Kovacevic concedes: 'I don't have a physical piece of paper of evidence, but it's the only logical conclusion I can draw' — the admission that her causal link between Waldman's statements and career harm rests on inference alone.
Day 19 · Direct of Jessica Kovacevic
Kovacevic characterizes Waldman's tweets and press statements as adding 'fuel to the fire' of existing negative media coverage, directly supporting Heard's counterclaim damages theory.
Day 19 · Cross of Jessica Kovacevic
Bredehoft establishes the post-Aquaman gap: no films over $100M budget, no additional TV roles, no increased studio interest — the opposite of the standard trajectory for a franchise lead.
Day 19 · Cross of Jessica Kovacevic
L'Oreal's International Women's Day suspension and flat-fee renewal with no raise is introduced, countering the expected leverage a globally successful blockbuster should have given Heard in endorsement renegotiations.
Day 19 · Cross of Jessica Kovacevic
Evidence From Their Proceedings (3)
Daily Mail — Waldman 'Ambush, a Hoax' Statement (July 2020)
A Daily Mail Online article dated July 3, 2020, quoting Waldman's statement characterizing the May 2016 penthouse incident as an 'ambush' and a 'hoax,' and alleging Heard staged…
Catalog entry →Change.org petition to remove Amber Heard from Aquaman 2
Change.org petition to remove Amber Heard from Aquaman 2
Catalog entry →Exhibit 30 — L'Oreal Document (Women's Day Campaign)
Exhibit 30 — a document related to L'Oreal, referenced briefly during questioning about the Women's Day campaign renewal; specific content was not described in the transcript.
Catalog entry →